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Reducing Frictions While Shopping In-Store - The Effect of Using a Mobile App Scan &Amp;Amp; Go Technology on Consumer Purchasing Behavior

AuthID
P-01B-M6W

Author(s)

Balvers, S

Amorim, P

Fransoo, JC

Document Type

Article

Year published

2026

Published

in SSRN Electronic Journal

Indexing

Crossref^®

Google Scholar^®

Publication Identifiers

DOI: 10.2139/ssrn.6139210

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Reducing Frictions While Shopping In-Store - The Effect of Using a Mobile App Scan &Amp;Amp; Go Technology on Consumer Purchasing Behavior

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Reducing Frictions While Shopping In-Store - The Effect of Using a Mobile App Scan &Amp;Amp; Go Technology on Consumer Purchasing Behavior

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