Single Versus Multiple Channel Strategies: Typologies and Drivers

AuthID
P-000-HPK
2
Author(s)
Easingwood, C
·
Document Type
Article
Year published
2003
Published
in SERVICE INDUSTRIES JOURNAL, ISSN: 0264-2069
Volume: 23, Issue: 2, Pages: 31-46 (16)
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Publication Identifiers
Scopus: 2-s2.0-0037341102
Wos: WOS:000181790500002
Source Identifiers
ISSN: 0264-2069
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