Customer Attrition in Retailing: An Application of Multivariate Adaptive Regression Splines

AuthID
P-006-68T
Document Type
Article
Year published
2013
Published
in EXPERT SYSTEMS WITH APPLICATIONS, ISSN: 0957-4174
Volume: 40, Issue: 16, Pages: 6225-6232 (8)
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Publication Identifiers
Scopus: 2-s2.0-84879492175
Wos: WOS:000322857200001
Source Identifiers
ISSN: 0957-4174
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