Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions

AuthID
 P-006-9JE
5
Author(s)
Ross, SD
·
Document Type
Article
Year published
2013
Published
in JOURNAL OF SPORT MANAGEMENT, ISSN: 0888-4773
Volume: 27, Issue: 4, Pages: 288-302 (15)
Indexing
Wos®
Scopus®
Publication Identifiers
Scopus: 2-s2.0-84881523291
Wos: WOS:000321832600002
Source Identifiers
ISSN: 0888-4773
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