Retail Promotion Objectives: Evidence from New Zealand, Portugal and Hungary

AuthID
 P-007-AVQ
4
Author(s)
Fam, KS
·
Merrilees, B
·
Jozsa, L
Document Type
Article
Year published
2002
Published
in Journal of Euromarketing, ISSN: 1049-6483
Volume: 11, Issue: 4, Pages: 5-26
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Publication Identifiers
Scopus: 2-s2.0-0038630908
Source Identifiers
ISSN: 1049-6483
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