Clothing Branding Strategies: Influence of Brand Personality on Advertising Response

AuthID
 P-007-DGT
2
Author(s)
Document Type
Article
Year published
2005
Published
in Journal of Textile and Apparel, Technology and Management, ISSN: 1533-0915
Volume: 4, Issue: 3
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-21244456088
Source Identifiers
ISSN: 1533-0915
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