Multidimensional Unfolding and the Use of Alternative Input Scales

AuthID
P-007-R1D
3
Author(s)
Document Type
Article
Year published
2009
Published
in Journal of Targeting, Measurement and Analysis for Marketing, ISSN: 0967-3237
Volume: 17, Issue: 3, Pages: 195-204
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Publication Identifiers
Scopus: 2-s2.0-70349200740
Source Identifiers
ISSN: 0967-3237
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