The Conflicting Role of Online Switching Costs: The Main and Interaction Effects on Customer Retention

AuthID
 P-007-V51
2
Author(s)
Martins, FV
Document Type
Proceedings Paper
Year published
2009
Published
in Proceedings of the IADIS International Conference e-Commerce 2009, Part of the IADIS Multi Conference on Computer Science and Information Systems, MCCSIS 2009
Pages: 163-170
Conference
Iadis International Conference E-Commerce 2009, Part of the Iadis Multi Conference on Computer Science and Information Systems, Mccsis 2009, Date: 19 June 2009 through 21 June 2009, Location: Algarve
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-77955610519
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