Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on Hiv Prevention in Portugal

AuthID
P-008-5NX
2
Author(s)
Document Type
Article
Year published
2012
Published
in Health Marketing Quarterly, ISSN: 0735-9683
Volume: 29, Issue: 3, Pages: 206-222
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Publication Identifiers
Pubmed: 22905943
Scopus: 2-s2.0-84865256990
Source Identifiers
ISSN: 0735-9683
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