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Destination Mutant Brands: An Empirical Perspective of Tourism Professionals and Host Community to Create Mutant Brand Cape Verde

AuthID
P-009-5B0

Author(s)

Moreira dos Santos, ERM

Document Type

Article

Year published

2014

Published

in JOURNAL OF DESTINATION MARKETING & MANAGEMENT, ISSN: 2212-571X

Volume: 3, Issue: 1, Pages: 68-78 (11)

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Scopus^®

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Publication Identifiers

DOI: 10.1016/j.jdmm.2013.12.008

Scopus: 2-s2.0-84894096020

Wos: WOS:000349567000009

Source Identifiers

ISSN: 2212-571X

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Destination Mutant Brands: An Empirical Perspective of Tourism Professionals and Host Community to Create Mutant Brand Cape Verde

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