The Influence of Thematic Congruency, Typicality and Divided Attention on Memory for Radio Advertisements

AuthID
 P-009-PZQ
3
Author(s)
Migueles, M
Document Type
Article
Year published
2014
Published
in MEMORY, ISSN: 0965-8211
Volume: 22, Issue: 7, Pages: 759-769 (11)
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Scopus®
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Publication Identifiers
Pubmed: 23947823
Scopus: 2-s2.0-84904541353
Wos: WOS:000340241900003
Source Identifiers
ISSN: 0965-8211
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