The Blind Spot of Relationships in Consumer Markets: The Consumer Proneness to Engage in Relationships

AuthID
 P-009-QFN
2
Author(s)
Document Type
Article
Year published
2008
Published
in Journal of Marketing Management, ISSN: 0267-257X
Volume: 24, Issue: 1-2, Pages: 153-168
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-70349666486
Source Identifiers
ISSN: 0267-257X
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