Advertising in Online Social Networks: the Role of Perceived Enjoyment and Social Influence

AuthID
 P-00A-BFP
2
Author(s)
1
Editor(s)
Angela Hausman, Dr
Document Type
Article
Year published
2014
Published
in Journal of Research in Interactive Marketing, ISSN: 2040-7122
Volume: 8, Issue: 3, Pages: 245-263
Indexing
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84927551160
Source Identifiers
ISSN: 2040-7122
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