The Effect of Personality Traits on Private Brand Consumer Tendencies

AuthID
P-00H-RPZ
6
Author(s)
Herstein, R
·
Albayrak, T
·
Caber, M
Document Type
Article
Year published
2012
Published
in Cross Cultural Management - Cross Cultural Management: An International Journal, ISSN: 1352-7606
Volume: 19, Issue: 2, Pages: 196-214
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ISSN: 1352-7606
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