How to Engage Customers in Co-Creation: Customers' Motivations for Collaborative Innovation

AuthID
 P-00K-4K8
2
Author(s)
Remelhe, P
Document Type
Article
Year published
2016
Published
in JOURNAL OF STRATEGIC MARKETING, ISSN: 0965-254X
Volume: 24, Issue: 3-4, Pages: 311-326 (16)
Indexing
Wos®
Scopus®
Crossref®138
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84951273203
Wos: WOS:000386929800010
Source Identifiers
ISSN: 0965-254X
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