Comparison of Consumer Purchase Intention Between Interactive and Augmented Reality Shopping Platforms Through Statistical Analyses

AuthID
P-00K-ARS
4
Author(s)
Stoyanova, J
·
Milanova, M
Document Type
Proceedings Paper
Year published
2015
Published
in 2015 INTERNATIONAL SYMPOSIUM ON INNOVATIONS IN INTELLIGENT SYSTEMS AND APPLICATIONS (INISTA) PROCEEDINGS
Pages: 62-69 (8)
Conference
International Symposium on Innovations in Intelligent Systems and Applications (Inista 2015), Date: SEP 02-04, 2015, Location: Madrid, SPAIN, Sponsors: Univ Autonoma Madrid, Ai+da
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Scopus: 2-s2.0-84969204313
Wos: WOS:000380428200010
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