Differences Between Stayers, Switchers, and Heavy Switchers A Study in the Telecommunications Service Market

AuthID
 P-00K-XCJ
3
Author(s)
Silva, PM
·
Moutinho, VF
Document Type
Article
Year published
2016
Published
in MARKETING INTELLIGENCE & PLANNING, ISSN: 0263-4503
Volume: 34, Issue: 6, Pages: 843-862 (20)
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Wos®
Scopus®
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Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-84988528162
Wos: WOS:000386212700007
Source Identifiers
ISSN: 0263-4503
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