Brand Management at a Local Scale: A Case of ‘Ghost Awareness’

AuthID
P-00M-00Q
5
Author(s)
Ruão, T
·
Melo, AD
·
Lopes, AI
Document Type
Article
Year published
2016
Published
in Corp Reputation Rev - Corporate Reputation Review, ISSN: 1363-3589
Volume: 19, Issue: 2, Pages: 179-193
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ISSN: 1363-3589
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