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The Context and Outcomes of Entrepreneurial Marketing as a Decision-Making Process Under Uncertainty

AuthID
P-00M-EQG

Author(s)

de Sa, ES

Farhangmehr, M

Pinho, JC

Editor(s)

Petruzzellis, L; Winer, RS

Document Type

Proceedings Paper

Year published

2016

Published

in REDISCOVERING THE ESSENTIALITY OF MARKETING in Developments in Marketing Science, ISSN: 2363-6173

Pages: 353-354 (2)

Conference

18Th Academy-Of-Marketing-Science (Ams) World Marketing Congress, Date: JUL 14-18, 2015, Location: Acad Marketing Sci, Bari, ITALY, Sponsors: Univ Bari Aldo Moro, Host: Acad Marketing Sci

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Publication Identifiers

DOI: 10.1007/978-3-319-29877-1_71

Wos: WOS:000392200400071

Source Identifiers

ISSN: 2363-6173

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