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Branding with the In-Out Effect: The Impact of Consonantal Articulation on Brand Evaluation
AuthID
P-00M-ZK0
2
Author(s)
Godinho, S
·
Garrido, MV
Document Type
Article
Year published
2017
Published
in
PSYCHOLOGY & MARKETING,
ISSN: 0742-6046
Volume: 34, Issue: 9, Pages: 904-911 (8)
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Publication Identifiers
DOI
:
10.1002/mar.21031
Handle
:
https://hdl.handle.net/10071/14718
Scopus
: 2-s2.0-85027337945
Wos
: WOS:000409198800007
Source Identifiers
ISSN
: 0742-6046
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