Understanding Customer Brand Engagement With Virtual Social Communities: A Comprehensive Model Of Drivers, Outcomes And Moderators

AuthID
 P-00N-MFW
2
Author(s)
Carvalho, A
·
Document Type
Article
Year published
2018
Published
in JOURNAL OF MARKETING THEORY AND PRACTICE, ISSN: 1069-6679
Volume: 26, Issue: 1-2, Pages: 23-37 (15)
Indexing
Wos®
Scopus®
Crossref®90
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85043537123
Wos: WOS:000426929100003
Source Identifiers
ISSN: 1069-6679
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