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Modeling Partial Customer Churn: On the Value of First Product-Category Purchase Sequences
AuthID
P-002-5G1
4
Author(s)
Migueis, VL
·
Van den Poel, D
·
Camanho, AS
·
Cunha, JFE
Document Type
Article
Year published
2012
Published
in
EXPERT SYSTEMS WITH APPLICATIONS,
ISSN: 0957-4174
Volume: 39, Issue: 12, Pages: 11250-11256 (7)
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Scopus
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Crossref
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Publication Identifiers
DOI
:
10.1016/j.eswa.2012.03.073
Handle
:
https://hdl.handle.net/10216/100387
Scopus
: 2-s2.0-84861199904
Wos
: WOS:000305863300096
Source Identifiers
ISSN
: 0957-4174
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