Effects of Brand Attitude and Ewom on Consumers' Willingness to Pay in the Banking Industry: Mediating Role of Consumer-Brand Identification and Brand Equity

AuthID
 P-00N-S9H
2
Author(s)
Document Type
Article
Year published
2018
Published
in JOURNAL OF RETAILING AND CONSUMER SERVICES, ISSN: 0969-6989
Volume: 42, Pages: 1-10 (10)
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85044678786
Wos: WOS:000428011900001
Source Identifiers
ISSN: 0969-6989
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