Publications

A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals

AuthID
P-00P-FYB

Author(s)

Casais, B

Proenca, JF

Editor(s)

Banks, IB; DePelsmacker, P; Okazaki, S

Document Type

Proceedings Paper

Year published

2015

Published

in ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING

Pages: 15-27 (13)

Conference

12Th International Conference on Research in Advertising (Icoria), Date: JUN, 2013, Location: Zagreb Sch Econ & Management, Zagreb, CROATIA, Host: Zagreb Sch Econ & Management

Indexing

Wos^®

Crossref^®2

Google Scholar^®

Metadata
Sources

Publication Identifiers

DOI: 10.1007/978-3-658-08132-4_2

Wos: WOS:000380324900002

Export Publication Metadata

Marked List

Add to Marked List

Info

At this moment we don't have any links to full text documens.

A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals

Useful Links

Get Help

Federated Authentication (Click on the image)

A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals

Useful Links

Get Help