Do High Brand Equity and Very High Brand Equity Require Different Conditions? An Empirical Study Using Fsqca

AuthID
 P-00P-GXG
3
Author(s)
Godinho, P
Document Type
Proceedings Paper
Year published
2018
Published
in International Journal of Economics and Business Research, ISSN: 1756-9850
Volume: 16, Issue: 2, Pages: 263-279
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85051721030
Source Identifiers
ISSN: 1756-9850
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