Feelings Generated by Threat Appeals in Social Marketing: Text and Emoji Analysis of User Reactions to Anorexia Nervosa Campaigns in Social Media

AuthID
 P-00P-XHC
2
Author(s)
Document Type
Article
Year published
2018
Published
in International Review on Public and Nonprofit Marketing, ISSN: 1865-1984
Volume: 15, Issue: 4, Pages: 591-607
Indexing
Scopus®
Crossref®9
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85057818997
Source Identifiers
ISSN: 1865-1984
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