Does Fair Trade Breed Contempt? A Cross-Country Examination on the Moderating Role of Brand Familiarity and Consumer Expertise on Product Evaluation

AuthID
 P-00Q-JBJ
3
Author(s)
Villas Boas, SB
Document Type
Article
Year published
2019
Published
in JOURNAL OF BUSINESS ETHICS, ISSN: 0167-4544
Volume: 156, Issue: 3, Pages: 737-758 (22)
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Wos: WOS:000467105800008
Source Identifiers
ISSN: 0167-4544
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