The Impact of Time Shifting on Tv Consumption and Ad Viewership

AuthID
P-00Q-VX3
4
Author(s)
Document Type
Article
Year published
2019
Published
in MANAGEMENT SCIENCE, ISSN: 0025-1909
Volume: 65, Issue: 7, Pages: 3216-3234 (19)
Indexing
Publication Identifiers
Scopus: 2-s2.0-85069509299
Wos: WOS:000475704700014
Source Identifiers
ISSN: 0025-1909
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