The Dematerialisation of the Brand: From the Commodity Economy to the Transformation Economy [A Imaterialização da Marca: Da Economia da Mercadoria À Economia da Transformação]

AuthID
 P-00R-1FV
2
Author(s)
Baptista, A
Document Type
Article
Year published
2019
Published
in Comunicacao Midia e Consumo, ISSN: 1806-4981
Volume: 16, Issue: 46, Pages: 205-225
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Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85071583470
Source Identifiers
ISSN: 1806-4981
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