Functional Brand Qualities and Perceived Value: The Mediating Role of Brand Experience and Brand Personality

AuthID
 P-00R-C8D
3
Author(s)
Bairrada, CM
·
Coelho, AFD
Document Type
Article in Press
Year published
2019
Published
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
Volume: 37, Issue: 1, Pages: 41-55 (15)
Indexing
Wos®
Scopus®
Crossref®73
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85074856278
Wos: WOS:000493454200001
Source Identifiers
ISSN: 0742-6046
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