Cause-Related Marketing in Online Environment: the Role of Brand-Cause Fit, Perceived Value, and Trust

AuthID
 P-00R-FB0
4
Author(s)
Document Type
Article
Year published
2020
Published
in INTERNATIONAL REVIEW ON PUBLIC AND NONPROFIT MARKETING, ISSN: 1865-1984
Volume: 17, Issue: 2, Pages: 135-157 (23)
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85075892929
Wos: WOS:000534953500001
Source Identifiers
ISSN: 1865-1984
Export Publication Metadata
Marked List
 Add to Marked List
Info
At this moment we don't have any links to full text documens.

A place for researchers and their institutions

Useful Links

Get Help

© 2024 CRACS & Inesc TEC - All Rights Reserved Privacy Policy | Terms of Service