35Th Acm International Conference on the Design of Communication, Sigdoc 2017, Date: 11 August 2017 through 13 August 2017, Sponsors: ACM Special Interest Group for Design of Communications (SIGDOC);Arizona State University (ASU), College of Integrative Sciences and Arts;Dalhousie University, Rowe School of Business Faculty of Management;et al.;MadCap Software;Microsoft Research