The "Ins" and "Outs" of Product and Services Marketing: The Influence of Consonant Wanderings in Consumer Decision-Making

AuthID
 P-00S-8QH
2
Author(s)
Document Type
Article
Year published
2020
Published
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
Volume: 37, Issue: 10, Pages: 1352-1361 (10)
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Wos®
Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85085710024
Wos: WOS:000537078300001
Source Identifiers
ISSN: 0742-6046
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