Return on Investment of Display Advertising: Google Ads Vs. Facebook Ads

AuthID
 P-00S-FA8
2
Author(s)
Balça, J
·
Document Type
Book Chapter
Year published
2020
Published
in Handbook of Research on New Media Applications in Public Relations and Advertising, ISSN: 2327-929X
Pages: 1-13
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Scopus®
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Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85128056433
Source Identifiers
ISSN: 2327-929X
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