Social Media Brand Engagement in the Context of Collaborative Consumption: the Case of Airbnb

AuthID
P-00S-PST
4
Author(s)
Schivinski, B
·
Document Type
Article
Year published
2020
Published
in JOURNAL OF BRAND MANAGEMENT, ISSN: 1350-231X
Volume: 27, Issue: 6, Pages: 645-661 (17)
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Publication Identifiers
Scopus: 2-s2.0-85090312780
Wos: WOS:000566325200001
Source Identifiers
ISSN: 1350-231X
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