Augmented Reality: What Motivates Late Millennials Towards Fashion Mobile Apps?

AuthID
 P-00S-TAM
2
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Document Type
Book Chapter
Year published
2020
Published
in Enlightened Marketing in Challenging Times - Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ISSN: 2363-6165
Pages: 315-327
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ISSN: 2363-6165
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