Internal Marketing and Brand Promise Delivery of Indian Public Sector Banks: A Causal Relationship Analysis

AuthID
 P-00T-2YN
2
Author(s)
Thomas, B
·
Document Type
Article
Year published
2020
Published
in Indian Journal of Marketing, ISSN: 0973-8703
Volume: 50, Issue: 10-11, Pages: 40-54
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85096589084
Source Identifiers
ISSN: 0973-8703
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