Love and Hate Mediating the Relationship Between Brand Personality and Purchase Intention

AuthID
P-00V-319
4
Author(s)
Rodrigues, P
·
de Oliveira, ER
·
Rodrigues, P
3
Editor(s)
Vrontis,D;Weber,Y;Tsoukatos,E
Document Type
Proceedings Paper
Year published
2020
Published
in 13TH ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS THEORY AND PRACTICE ACROSS INDUSTRIES AND MARKETS in EuroMed Academy of Business Conference Book of Proceedings, ISSN: 2547-8516
Pages: 1442-1444 (3)
Conference
13Th Annual Conference of the Euromed-Academy-Of-Business (Euromed) - Business Theory and Practice Across Industries and Markets, Date: SEP 09-10, 2020, Location: ELECTR NETWORK, Sponsors: EuroMed Acad Business, EuroMed Journal Business, EuroMed Res Business Inst, EuroMed Acad Business, EuroMed Res Ctr
Indexing
Publication Identifiers
Wos: WOS:000652176000161
Source Identifiers
ISSN: 2547-8516
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