Outcomes for Self-Expressive Brands Followed on Social Media: Identifying Different Paths for Inner Self-Expressive and Social Self-Expressive Brands

AuthID
 P-00V-9H7
4
Author(s)
Wallace, E
·
Stefuryn, M
Document Type
Article
Year published
2021
Published
in JOURNAL OF BUSINESS RESEARCH, ISSN: 0148-2963
Volume: 135, Pages: 519-531 (13)
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Publication Identifiers
Wos: WOS:000683548500017
Source Identifiers
ISSN: 0148-2963
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