Judging a Book by Its Cover? The Role of Unconventional Appearance on Social Media Influencers Effectiveness

AuthID
 P-00W-02W
3
Author(s)
Nettleship, H
·
Document Type
Article
Year published
2022
Published
in JOURNAL OF RETAILING AND CONSUMER SERVICES, ISSN: 0969-6989
Volume: 66, Pages: 102917 (12)
Indexing
Wos®
Scopus®
Crossref®18
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85123708156
Wos: WOS:000779143100008
Source Identifiers
ISSN: 0969-6989
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