Smart Retailing Technologies Impact in Brand Leadership and Market Performance: A Conceptual Model

AuthID
 P-00W-C63
3
Author(s)
4
Editor(s)
Reis,JL;Peter,MK;Cayolla,R;Bogdanovic,Z
Document Type
Proceedings Paper
Year published
2022
Published
in MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2021, VOL 2 in Smart Innovation Systems and Technologies, ISSN: 2190-3018
Volume: 280, Pages: 311-324 (14)
Conference
International Conference on Marketing and Technologies (Icmarktech), Date: DEC 02-04, 2021, Location: Tenerife, SPAIN
Indexing
Wos®
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85127081147
Wos: WOS:000833486400026
Source Identifiers
ISSN: 2190-3018
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