Brands at the Nexus of Organizations and Markets: How Organizational Structures and Technology Shape Marketing Practice

AuthID
 P-00W-D1Q
2
Author(s)
Magalhães M.
·
Document Type
Book Chapter
Year published
2022
Published
in Smart Innovation, Systems and Technologies, ISSN: 2190-3018
Volume: 279, Pages: 693-701 (8)
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85127629482
Source Identifiers
ISSN: 2190-3018
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