Brands at the Nexus of Organizations and Markets: How Organizational Structures and Technology Shape Marketing Practice

AuthID
P-00W-HGC
2
Author(s)
Magalhaes, M
·
4
Editor(s)
Reis,JL;Lopez,EP;Moutinho,L;DosSantos,JPM
Document Type
Proceedings Paper
Year published
2022
Published
in MARKETING AND SMART TECHNOLOGIES, VOL 1 in Smart Innovation Systems and Technologies, ISSN: 2190-3018
Volume: 279, Pages: 693-701 (9)
Conference
International Conference on Marketing and Technologies (Icmarktech), Date: DEC 02-04, 2021, Location: Tenerife, SPAIN
Indexing
Publication Identifiers
Wos: WOS:000787119600058
Source Identifiers
ISSN: 2190-3018
Export Publication Metadata
Marked List
Info
At this moment we don't have any links to full text documens.