How Does Brand-Cause Fit Influence the Success of Crm Campaigns?

AuthID
 P-00W-N7K
3
Author(s)
Campelos, IP
·
Costa e Silva, S
·
Document Type
Book Chapter
Year published
2021
Published
in Handbook of Sustainability-Driven Business Strategies in Practice
Pages: 121-142
Indexing
Scopus®
Publication Identifiers
Scopus: 2-s2.0-85130188957
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