The Highly Sensitive Person (Hsp) and Online Shopping Behavior: The Impact of Visual Stimuli on Attitude Towards the Ad and Purchase Intention

AuthID
 P-00W-SY0
3
Author(s)
Amaro, AC
·
Martins, AQ
2
Editor(s)
Martinez Lopez,FJ;Martinez,LF
Document Type
Proceedings Paper
Year published
2022
Published
in Springer Proceedings in Business and Economics, ISSN: 2198-7246
Pages: 251-258
Conference
3Rd Digital Marketing and Ecommerce Conference, Dmec 2022, Date: 29 June 2022 through 30 June 2022
Indexing
Scopus®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-85133022202
Source Identifiers
ISSN: 2198-7246
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