Do Universities Have a Distinctive Brand Personality? The Case of Eciu Universities

AuthID
 P-00X-5FR
2
Author(s)
1
Editor(s)
Domenech,J
Document Type
Proceedings Paper
Year published
2022
Published
in 8TH INTERNATIONAL CONFERENCE ON HIGHER EDUCATION ADVANCES (HEAD '22), ISSN: 2603-5871
Volume: 2022-June, Pages: 315-322 (8)
Conference
8Th International Conference on Higher Education Advances (Head), Date: JUN 14-17, 2022, Location: Univ Politecnica Valencia, Fac Business Adm & Management, Valencia, SPAIN, Sponsors: Univ Politecnica Valencia, Dept Economia & Ciencias Sociales, Host: Univ Politecnica Valencia, Fac Business Adm & Management
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Publication Identifiers
Scopus: 2-s2.0-85136946308
Wos: WOS:000883579200038
Source Identifiers
ISSN: 2603-5871
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