How Songs from Growing up and Viewers' Attachment Styles Affect Video Ads' Effectiveness

AuthID
 P-00X-8PT
6
Author(s)
Verbeke, W
·
Vo, K
·
Document Type
Article in Press
Year published
2022
Published
in PSYCHOLOGY & MARKETING, ISSN: 0742-6046
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Publication Identifiers
Wos: WOS:000856911300001
Source Identifiers
ISSN: 0742-6046
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