Consumer Decision Journey: Mapping with Real-Time Longitudinal Online and Offline Touchpoint Data

AuthID
 P-00X-DZK
2
Author(s)
Santos, S
·
Document Type
Article in Press
Year published
2022
Published
in European Management Journal, ISSN: 0263-2373
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Scopus®
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Publication Identifiers
Scopus: 2-s2.0-85140289560
Source Identifiers
ISSN: 0263-2373
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