Pro-Environmental Messages Have More Effect When They Come from Less Familiar Brands

AuthID
 P-00X-FHQ
1
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Document Type
Article in Press
Year published
2022
Published
in JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN: 1061-0421
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Wos: WOS:000876557200001
Source Identifiers
ISSN: 1061-0421
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