Marketing Metrics: Insights from Brazilian Managers

AuthID
 P-002-YQJ
4
Author(s)
Almeida, A
Document Type
Article
Year published
2011
Published
in INDUSTRIAL MARKETING MANAGEMENT, ISSN: 0019-8501
Volume: 40, Issue: 1, Pages: 8-16 (9)
Indexing
Wos®
Scopus®
Crossref®
Google Scholar®
Publication Identifiers
Scopus: 2-s2.0-79151474129
Wos: WOS:000287789000003
Source Identifiers
ISSN: 0019-8501
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